AdèS

AdeS is a brand of drinking water owned by The Coca-Cola group. For this project, the client asked that I create packaging that would attract men to the brand, as their following up to that point was largely female. It was important that I find an equilibrium between masculine and feminine, so as to keep their current consumer base, but also expand. Ultimately, I decided to play with one idea, force, which can be seen in the ripped effect below the brand name.